Find Out What's in Store for Lodging and Tourism in Western Massachusetts in 2006!

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At Outlook 2006-Western Massachusetts, you will hear predictions of room rates, occupancy rates, labor and operation costs, demand, marketing initiatives, and more for 2006. Strategically scheduled for your 2006 budget planning process. This year's speakers are:

• Matt Arrants — Managing Partner, Pinnacle Advisory Group
• Monique Messier — Director of Sales, Greater Springfield Convention and Visitors Bureau
• Amy Strack — Director of Marketing Communications, Massachusetts Office of Travel and Tourism
• Others TBD

Allied Members: Don't Miss This Opportunity to Promote Your Business to Hundreds of Hotel Decision-Makers

Who attends Outlook 2006-Western Mass.? General managers, directors of sales, purchasing managers, food & beverage managers, and more from the regions' top lodging properties - in short, the people you want to reach in a setting ideal for networking. The informal breakfast and open seating allow you to make contacts and put your company's name in front of your most sought-after prospects. No other event brings so many high-level hotel managers together in one room.

Fo added impact, you can advertise in the official program book. We are offering extremely attractive rates for premium space in this full-color, glossy book delivered into the hands of every attendee and often kept for later reference. For advertising information, contact Karen Brown at 617-720-1776 or kbrown@masslodging.com.

Click here to register now.